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Peter Parkes
Peter Parkes

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Published in Qualdesk

·Aug 9, 2021

Make your sprint planning meeting visual and fast

We’re not agile purists at Qualdesk, but we find a lot of the methodology super helpful. It allows us to stay focused on user needs and gives us a framework for iteration. We do our sprint planning visually, and this brings three distinct benefits: 1. You get a better plan It’s incredibly difficult to make sense…

Agile

2 min read

Make your sprint planning meeting visual and fast
Make your sprint planning meeting visual and fast
Agile

2 min read


Published in Qualdesk

·Feb 22, 2021

Why you need to run a values retrospective

How do you put your organization’s values into practice? Where could you get better? And are they even the right values in the first place? These three questions are important, but rarely asked. All of this presupposes that you’ve spent some time thinking about and writing down your values and…

Agile

2 min read

Why you need to run a values retrospective
Why you need to run a values retrospective
Agile

2 min read


Feb 18, 2021

Why user research is a product

Who is user research for? And what does it help them? And why do the answers to those trivial questions matter? — I’ve always found it helpful to treat user research as a product: Who: It’s a product for PMs, designers, engineers, marketers, sales people and many others in your organization What: It helps them make better decisions, more quickly, about what to design, build and sell Why is this helpful?

User Research

1 min read

User Research

1 min read


Feb 18, 2021

Why user research is a product

Who is user research for? And what does it help them? And why do the answers to those trivial questions matter? — I’ve always found it helpful to treat user research as a product: Who: It’s a product for PMs, designers, engineers, marketers, sales people and many others in your organization What: It helps them make better decisions, more quickly, about what to design, build and sell Why is this helpful?

UX

1 min read

UX

1 min read


Published in Qualdesk

·Apr 29, 2020

The 90/30 rule for user research confidence scores

Confidence intervals are everywhere in the quantitative research world, but in small scale qualitative research there isn’t a truly analogous concept. …

User Research

2 min read

The 90/30 rule for user research confidence scores
The 90/30 rule for user research confidence scores
User Research

2 min read


Published in Qualdesk

·Apr 14, 2020

Disposable insights

Which user research findings do you keep? And which do you chuck out? — Some insights are ‘evergreen’ — they’re relevant for a very long time. Those insights might teach you something about the fundamentals of how your customers or audience behaves, and they might end up becoming part of your design principles or brand values. But sometimes the loop between research, insight and…

User Research

3 min read

Disposable insights
Disposable insights
User Research

3 min read


Published in Qualdesk

·Apr 1, 2020

Halo insights

When you’re researching one thing, you often learn about something else. — Imagine you’re doing a customer research project about dogs, talking to dog owners about how they care for their animals, what they feed them, and where they take them for walks. And let’s call your findings the core insights from this project. The chances are you’ll also hear things about…

User Research

2 min read

Halo insights
Halo insights
User Research

2 min read


Published in Qualdesk

·Mar 24, 2020

Make user research reports modular, not monolithic

Most user research reports are monolithic. What does this mean? They combine multiple pieces of information into a single ‘blob’ — often a document like a slide presentation or an email The information itself is framed in the context of a particular project: ‘In this project we discovered X, Y…

Researchops

3 min read

Make user research reports modular, not monolithic
Make user research reports modular, not monolithic
Researchops

3 min read


Published in Qualdesk

·Mar 11, 2020

Closing the gap between user research, product and engineering

You’ve read The Lean Startup and you know about the concept of the Minimum Viable Product. You practice customer or user-centered design in your team, and the organization you work for has a strong design culture. Sound good so far? But what about the impact of research on the product…

User Research

4 min read

Closing the gap between user research, product and engineering
Closing the gap between user research, product and engineering
User Research

4 min read


Published in Qualdesk

·Jan 16, 2020

Participant attribution in user research reports: what to avoid

As a researcher, you almost certainly use quotations from research participants in your reports. The question is: how do you attribute these quotes? — Let’s take a look some of the information you could include alongside a quote: Name Gender Age Place/country of residence Address Phone number Email address Customer/audience segment Organization they work for or represent Job title Ethnicity Dietary requirements

Researchops

3 min read

Participant attribution in user research reports: what to avoid
Participant attribution in user research reports: what to avoid
Researchops

3 min read

Peter Parkes

Peter Parkes

305 Followers

Founder of Qualdesk, formerly at Made by Many, Skype and Expedia

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